The following article from the Wall Street Journal gives lovers of ink and paper heart. Reports of the death of the printed book may be exaggerated.
"Ever since Amazon introduced its popular Kindle e-reader five years ago,
pundits have assumed that the future of book publishing is digital. Opinions
about the speed of the shift from page to screen have varied. But the consensus
has been that digitization, having had its way with music and photographs and
maps, would in due course have its way with books as well. By 2015, one media
maven predicted a few years back, traditional books would be gone.
Half a decade into the e-book revolution, though, the prognosis for
traditional books is suddenly looking brighter. Hardcover books are displaying
surprising resiliency. The growth in e-book sales is slowing markedly. And
purchases of e-readers are actually shrinking, as consumers opt instead for
multipurpose tablets. It may be that e-books, rather than replacing printed
books, will ultimately serve a role more like that of audio books—a complement
to traditional reading, not a substitute.
How attached are Americans to old-fashioned books? Just look at the results
of a Pew Research Center survey released last month. The report showed that the
percentage of adults who have read an e-book rose modestly over the past year,
from 16% to 23%. But it also revealed that fully 89% of regular book readers
said that they had read at least one printed book during the preceding 12
months. Only 30% reported reading even a single e-book in the past year.
What's more, the Association of American Publishers reported that the annual
growth rate for e-book sales fell abruptly during 2012, to about 34%. That's
still a healthy clip, but it is a sharp decline from the triple-digit growth
rates of the preceding four years.
The initial e-book explosion is starting to look like an aberration. The
technology's early adopters, a small but enthusiastic bunch, made the move to
e-books quickly and in a concentrated period. Further converts will be harder to
come by. A 2012 survey by Bowker Market Research revealed that just 16% of
Americans have actually purchased an e-book and that a whopping 59% say they
have "no interest" in buying one.
Meanwhile, the shift from e-readers to tablets may also be dampening e-book
purchases. Sales of e-readers plunged 36% in 2012, according to estimates from
IHS iSuppli, while tablet sales exploded. When forced to compete with the easy
pleasures of games, videos and Facebook on devices like the iPad and the Kindle
Fire, e-books lose a lot of their allure. The fact that an e-book can't be sold
or given away after it's read also reduces the perceived value of the
product.
Beyond the practical reasons for the decline in e-book growth, something
deeper may be going on. We may have misjudged the nature of the electronic
book.
From the start, e-book purchases have skewed disproportionately toward
fiction, with novels representing close to two-thirds of sales. Digital
best-seller lists are dominated in particular by genre novels, like thrillers
and romances. Screen reading seems particularly well-suited to the kind of light
entertainments that have traditionally been sold in supermarkets and airports as
mass-market paperbacks.
These are, by design, the most disposable of books. We read them quickly and
have no desire to hang onto them after we've turned the last page. We may even
be a little embarrassed to be seen reading them, which makes anonymous digital
versions all the more appealing. The "Fifty Shades of Grey" phenomenon probably
wouldn't have happened if e-books didn't exist.
Readers of weightier fare, including literary fiction and narrative
nonfiction, have been less inclined to go digital. They seem to prefer the heft
and durability, the tactile pleasures, of what we still call "real books"—the
kind you can set on a shelf.
E-books, in other words, may turn out to be just another format—an even
lighter-weight, more disposable paperback. That would fit with the discovery
that once people start buying digital books, they don't necessarily stop buying
printed ones. In fact, according to Pew, nearly 90% of e-book readers continue
to read physical volumes. The two forms seem to serve different purposes.
Having survived 500 years of technological upheaval, Gutenberg's invention
may withstand the digital onslaught as well. There's something about a crisply
printed, tightly bound book that we don't seem eager to let go of."
—Mr. Carr is the author of "The Shallows: What the Internet Is
Doing to Our Brains."