Monday, January 31, 2011

Survey of book buying behavior

Some of the conclusions from this recent survey are:

  • A "robust, hybrid (print and e-book) market will endure for many years."
  • Predictions of 50% e-book penetration by 2014 are "highly inflated and ignore the persistence of consumer preferences for print."
  • Predictions for the demise of 90% of bricks-and-mortar bookstores within 10 years are "grossly misleading."

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